Akixi Privacy Notice
Agreement Revision 11, Updated May 2022
Welcome to Akixi's Privacy Notice.
Akixi respects your privacy and is committed to protecting your Personal Data. This privacy notice tells you how we look after your Personal Data and tells you about your privacy rights and how the law protects you.
This privacy notice is organised into multiple sections so you can click-through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.
Our Privacy Notice should be read in conjunction with our Terms Of Service, which is available at https://www.akixi.com/terms-of-service/. We do occasionally update this policy so please do return and review this policy from time to time.
This privacy notice aims to give you information on how Akixi collects and processes your Personal Data.
We do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your Personal Data.
Data Protection Legislation as used and applied in this Privacy Notice means (i) unless and until the General Data Protection Regulation ((EU) 2016/679) (GDPR) is no longer directly applicable in the UK, the GDPR and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then (ii) any successor legislation to the GDPR or the Data Protection Act 2018.
Akixi Limited is the Processor and responsible for your Personal Data (collectively referred to as Akixi, Akixi Group, Akixi group of companies, "we", "us" or "our" in this privacy notice).
We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
Our full details are:
· Full name of legal entity: Akixi Limited
· Name or title of DPO: Mrs Alison Clement.
· E-mail address: email@example.com
· Postal address: 117-119 High Street, Crawley, West Sussex, RH10 1DD, United Kingdom.
· Telephone number: +44 (0)1293 853060
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). You can contact the ICO as follows:
· By e-mail: Please complete the form at https://ico.org.uk/global/contact-us/email/
· By phone: 0303 123 1113
· By post: Information Commissioner’s Office, Wycliffe House Water Lane, Wilmslow, Cheshire,SK9 5AF, United Kingdom.
We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
This version was last updated on 15th March 2021.
It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.
Our resources, services, and documentation collateral may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. We do not control these third-party resources and are not responsible for their privacy statements. We encourage you to read the privacy notice of every third-party website you visit.
Personal Data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together as follows:
· Identity Data includes first & last name, maiden name, username or similar identifier, password credentials, marital status, title, and gender.
· Contact Data includes billing address, delivery address, e-mail address and telephone numbers.
· Financial Data includes bank account and payment card details.
· Transaction Data includes details about payments to you or from you, and other details of products and services these payments relate to.
· Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites.
· Usage Data includes information about how you use our websites, products and services.
· Marketing & Communications Data includes your preferences in receiving marketing from us and our third-parties and your communication preferences.
Active Akixi Service Data is defined as your
organisation’s telephony reporting environment configuration such as Devices,
ACD Agents, and User credentials. Additionally, it includes Historic Call Activity Data, as well as Historic ACD & DND Activity Data and
Historic Admin Actions data collected
over your organisation’s subscription period for Akixi’s reporting services.
For environments using the omni-channel e-mail ACD distribution feature, active Akixi Service data also contains e-mail messaging platform integration details as well as Historic E-mail Activity Data for all previously distributed e-mail messages that have been completed (i.e. responded to).
For environments using the omni-channel chat ACD distribution feature, active Akixi Service data also contains chat platform integration details as well as Historic Chat Activity Data for all monitored chat sessions that have been completed.
· Historic Call Activity Data is defined as completed or ended voice call activity data collected over your organisation’s subscription period for Akixi’s reporting services. This data includes calling telephone number, unique call identifier, called telephone number, originating ACD Agents & extension, called ACD Agent & device, answering agent & device, call start time, answer time, end time, and termination reason.
Historic ACD & DND Activity Data is defined as a history of ACD & DND state changes that occurred
over your organisation’s subscription period for Akixi’s reporting services.
This includes agent sign-in time, ACD state change type, ACD state change time, extension number, and ACD Agent.
Please refer to sub-heading “Telephony Terminology” within the Glossary for a definition of ACD & DND.
Historic E-mail Activity Data is defined as the e-mail
message activity for all previously distributed e-mail messages that have been
completed (i.e. responded to), and which occurred over your organisation’s
subscription period for Akixi’s reporting services.
This data includes originating e-mail address, number/extension of omni-channel ACD hunt group, e-mail handling/responding agent & device, forwarded-to e-mail address (if applicable), e-mail received time, e-mail handling/responding time, end/response time, and the word count of the originally received message body content. Note that the message history does not include the original multi-part message body text, nor any attachments.
Live E-mail Activity Data: For environments using the
omni-channel e-mail ACD distribution feature, Live Akixi E-mail Activity Data
is defined as the message details for all queuing e-mails as well as e-mails
currently being responded to by ACD agents. This includes the originating
e-mail address, number/extension of omni-channel ACD hunt group, the
handling/responding agent & device, forwarded-to e-mail address (if
applicable), e-mail received time, e-mail handling/responding time,
end/response time, the word count of the originally received message body
content, and also the original multi-part message body text itself including
Once e-mail messages are fully completed & replied to by ACD agents, and the response is sent back to the originating e-mail address, then the live e-mail details are completely deleted including all original message body content in addition to the response written by the corresponding agent. Historic E-mail Activity Data excluding any message body content is then immediately created from the live e-mail data just prior to removal.
· Historic Chat Activity Data is defined as completed or ended chat activity data collected over your organisation’s subscription period for Akixi’s reporting services. This data includes originating e-mail address (if provided by the originating external party), number/extension of omni-channel ACD hunt group, chat platform ID of omni-channel ACD hunt group, chat handling agent and device, chat start time, answer time, end time, and termination reason.
· Telephony Platform Integration Data is defined as the internet protocol (IP) address(es) and/or DNS (domain name system) address(es) of your organisation’s telephony platform, the telephony platform’s access credentials, and the enterprise and/or site identifiers used by the telephony platform in order to identify & label your organisation’s entire telephony environment. For Customers subscribing to Dubber call recording services, Telephony Platform Integration Data also includes: the Customer’s account name on the Dubber recording platform itself; the Dubber access account user e-mail address(es), and; the API access credentials of the corresponding Dubber account (i.e. API user name & password).
· E-mail Messaging Platform Integration Data: For environments using the omni-channel e-mail ACD distribution feature, e-mail messaging platform integration details are required which are the associated e-mail account access credentials as well as the associated e-mail address identifiers.
· Chat Platform Integration Data: For environments using the omni-channel chat ACD distribution feature, chat platform integration details are required, which are an OAuth 2.0 refresh token (as generated through the OAuth authorization code grant flow, stored using 128-bit encryption), the group IDs of chat platform groups, and the user IDs of chat platform agent accounts.
· Historic Admin Actions Data: This is an “audit log” that records configuration changes and other actions that Application Users with administrator permissions make to the settings and Akixi data entities via the Akixi Service administration portal pages. It also records login times for all Application Users. The only Personal identity data stored is the corresponding user’s Username value.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data but is not considered Personal Data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, e-mail or otherwise. This includes Personal Data provided when you:
· Make an enquiry to us regarding our products or services;
· Respond to us as part of our Supplier selection or on-boarding process.
· Subscribe to our services, publications, and/or communications;
· Request marketing and promotional material(s) to be sent to you; or
· Give us some feedback.
Automated Technologies Or Interactions
For Customers subscribing to Akixi’s reporting services, that organisation’s call, ACD, and other telephony activity will automatically be recorded.
Third-Parties Or Publicly Available Sources
We may receive Personal Data about you from various third-parties and public sources as set out below:
· Technical Data from the following parties:
i. Analytics providers such as Google LLC based inside and outside the EEA (European Economic Area);
ii. Search information providers such as Google LLC based inside and outside the EEA.
· Identity and Contact Data from publicly availably sources such as United Kingdom’s Companies House based inside the EEA and The Credit Safe Group based inside & outside the EEA.
We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:
· Where we need to perform the contract we are about to enter into or have entered into with you.
· Where it is necessary for our legitimate interests (or those of a third-party) and your interests and fundamental rights do not override those interests.
· Where we need to comply with a legal or regulatory obligation.
Refer to sub-section “Purposes For Which We Will Use Your Personal Data” to find out more about the types of lawful basis that we will rely on to process your Personal Data.
Generally we do not rely on consent as a legal basis for processing your Personal Data other than in relation to sending direct marketing communications to you via e-mail, text message, or a postal delivery service. You have the right to withdraw consent to marketing at any time by contacting us at the following e-mail address: firstname.lastname@example.org
We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data where more than one ground has been set out in the table below.
Purpose / Activity
Type Of Data
Lawful Basis For Processing Including Basis Of Legitimate Interest
To register you as a new Akixi telephony reporting End User.
c) Telephony environment configuration.
g) Active Akixi Service Data (also including h, i, j, l below).
m) Usage including Historic Admin Actions Data.
Performance of a contract with you or your Telephony Services Provider.
To register you as a new Akixi Channel Partner (i.e. Aggregator and/or Reseller of our Akixi telephony reporting service).
c) Telephony environment configuration.
g) Active Akixi Service Data (also including h, i, j, l below).
m) Usage including Historic Admin Actions Data.
Performance of a contract with you.
To respond to and engage in correspondence with you.
Performance of a contract with you.
To process and deliver your order including:
· Manage payments, fees and charges;
· Collect and recover money owed to us.
· Performance of a contract with you.
· Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you which may include:
· Notifying you about changes to our terms or Privacy Notice.
· Asking you to leave a review or take a survey.
· To make suggestions and recommendations to you about goods or services that may be of interest to you.
d) Marketing and communications.
· Performance of a contract with you (a, b, c).
· Necessary to comply with a legal obligation (a, b, c).
· Necessary for our legitimate interests to keep our records updated and to study how Customers use our products/services (a, b, c, d).
· Consent (d).
To administer and protect our business and websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
· Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
· Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
e) Marketing and communications.
Necessary for our legitimate interests (to study how Customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
To use data analytics to improve our website, products/services, marketing, Customer relationships and experiences.
Necessary for our legitimate interests (to define types of Customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
We aim to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising.
We will get your express opt-in consent before we share your Personal Data with any company outside the Akixi group of companies for their own marketing purposes.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at any time at the following e-mail address: email@example.com
Where you opt out of receiving these marketing messages, this will not apply to Personal Data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may have to share your Personal Data with the parties set out below for the purposes set out in the table in paragraph 4 above.
a) Internal Third-Parties as set out under sub-section “Internal Third-Parties”.
b) External Third-Parties as set out under sub-section “External Third-Parties”.
c) Third-parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this privacy notice.
We require all third-parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.
We operate internationally including in some locations and/or with third-parties based outside of the EEA. Whenever we transfer your Personal Data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
· We will only transfer your Personal Data to countries that have been deemed to provide an adequate level of protection for Personal Data by the European Commission. For further details, see European Commission: Adequacy of the protection of Personal Data in non-EU countries.
· Where we use certain service providers, we may use specific contracts approved by the European Commission which give Personal Data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of Personal Data to third countries.
· Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to Personal Data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.
We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third-parties who have a genuine business-related reason for doing so. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our Customers (including Contact, Identity, Financial and Transaction Data) for 7 years after they cease being Customers for tax purposes.
In some circumstances you can ask us to delete your data: see sub-heading “Request Erasure” for further information.
In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
If you wish to exercise any of the rights set out above, please contact us using the details under sub-heading “Contact Details”.
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10.1. Lawful Basis
· Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us
· Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
· Comply with a legal or regulatory obligation means processing your Personal Data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
· Consent means where you voluntarily opt-in and give your agreement & permission to receive marketing communications from us.
Other companies in the Akixi Group acting as joint processors and who are based inside and/or outside the EEA, providing IT, system administration, software development, and visual design services.
· Service providers such as Hotovo s.r.o (Slovakian company registration ICO #45635404), NXT Soft s.r.o. (Slovakian company registration ICO # 51314908), Immersive Media Limited (UK company registration # 05345080), etc. acting as processors based inside and/or outside the EEA, who provide billing, invoicing, IT, system administration, software development, and visual design services.
· Application providers such as Zoho Corporation Private Limited (Indian company registration # 75961), The Rocket Science Group LLC (MailChimp) (USA [Georgia] company control # 0028959), UserVoice Inc (USA [Delaware] file #4508584), etc. acting as processors based inside and/or outside the EEA, who provide data storage, data management, product feedback management, and/or marketing communicating services.
· Data centre & cloud computing platform providers such as Amazon Web Services Inc (USA [Washington] UBI #602619955), 34SP.com Limited (UK company registration #04201170), Easily Limited (UK company registration #03900580), etc. based inside and/or outside the EEA.
· Billing and invoicing providers such as PRD Technologies Limited (UK company registration # 05993489), etc. based inside and/or outside the EEA.
· Professional advisers acting as joint processors including lawyers, bankers, auditors and insurers based inside and/or outside the EEA, who provide consultancy, banking, legal, insurance and accounting services.
· HM Revenue & Customs, regulators and other authorities acting as processors based in the United Kingdom and/or outside the EEA, who require reporting of processing activities in certain circumstances.
· ACD means an Automatic Call Distributor, which is a telephony platform function that distributes incoming calls to a specific group of people commonly called ACD Agents.
· DND means Do-Not-Disturb, which is a telephony platform function that allows phone extension users to designate their device or phone account as being either available or unavailable to take inbound calls.
10.4. Your Legal Rights
You have the rights to:
Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your Personal Data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your Personal Data to you or to a third-party. We will provide to you, or a third-party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.